Lucky Strike Radio Hour #1
NOTE TO ANNOUNCER: There will now be a brief pause in the Lucky
Strike Radio Hour for station announcements.
This is WEAF, New York City.
TIME: ( ) - ( )
LUCKY STRIKE RADIO HOUR
( ) - ( )
10:00 - 11:00 P.M. SEPTEMBER 15, 1928 SATURDAY
OPENING ANNOUNCEMENT:
Theme tune - One chorus of This Is My Lucky Day, immediat-
ely followed by announcer: (With spoken refrain - Rolfe)
1.(THIS IS MY LUCKY DAY - ORCHESTRA)
ANNOUNCER:
And so begins this hour of dance music, presented for your
pleasure by the manufacturers of Lucky Strike Cigarettes. The
Lucky Strike Dance Orchestra will be heard in the tunes that
made Broadway, Broadway.
MR. ROLFE: Here's a real dancing combination - a good one from
George White's Scandals, Pickin' Cotton and another
old friend, Bambalina.
2.(PICKIN' COTTON - ORCHESTRA)
3.(BAMBALINA - ORCHESTRA)
MR. ROLFE: Here's a chance for your feet to join the many thou-
sands who have danced to the enticing strains of "The
Parade of the Wooden Soldiers" by the Lucky Strike
Orchestra.
4.(PARADE OF THE WOODEN SOLDIERS - ORCHESTRA)
MR. ROLFE: Now for a waltz - The Lucky Strike Orchestra
plays the famous classic from The Merry Widow.
5.(THE MERRY WIDOW - ORCHESTRA)
[page 2]
ANNOUNCER:
"Douglas Fairbanks, America's motion picture favorite,
will soon appear in his new production of "The Iron Mask". This is
a sequel to "The Three Musketeers" with Mr. Fairbanks again
playing the part of D'Artagnan. The characters, however, are more
romantic and adventurous and Mr. Fairbanks considers the picture
as a whole to be faster moving than any story he has ever brought
to the screen. The manufacturers of Lucky Strikes have requested
me to read what Douglas Fairbanks has to say regarding the Lucky
Strike Cigarette. Mr. Fairbanks says - "I get more kick from the
Lucky Strike flavor than from any other cigarette. They are
easier on my throat and wind. That's why I smoke nothing but
Luckies. Toasting really means a lot to me. My own experience has
proven that toasting not only takes out the bad things but
doubles the flavor."
LOCAL ANNOUNCEMENT:
MR. ROLFE: That is the high opinion Douglas Fairbanks has of
Lucky Strike cigarettes. The Lucky Strike Dance
Orchestra continues with Crazy Rhythm, a musical
impediment of speech, together with Mitzi's favorite
from Pom-Pom, Oh Evelyn' Stop Your Develin'.
6.(CRAZY RHYTHM - ORCHESTRA)
7.(OH EVELYN' STOP YOUR DEVELIN' - ORCHESTRA)
MR. ROLFE: A waltz dedicated to all lovers, The Sweetheart of
Sigma Chi, played by the Lucky Strike Dance Orchestra.
8.(THE SWEETHEART OF SIGMA CHI - ORCHESTRA)
MR. ROLFE: All nations are invited to dance "The International
Patrol" played by the Lucky Strike Dance Orchestra.
9.(INTERNATIONAL PATROL - ORCHESTRA)
[3]
ANNOUNCER:
A short time ago the world was thrilled by the daring of
Amelia Earhart, the first woman ever to cross the Atlantic
Ocean by airplane. Of Lucky Strike cigarettes Miss Earhart said
"Lucky Strikes were the cigarettes carried on the Friendship
when she crossed the Atlantic. We bought a carton in Newfound-
land before we took off, because Luckies are best. On a long
hard grind of this kind they were real life-savers, and were
smoked continuously from Trepassey to Wales. I think nothing
else helped so much to lesson the strain for all of us." The
makers of Lucky Strikes thank Miss Earhart - "Lady Lindy" for
her high praise of Lucky Strike cigarettes.
LOCAL ANNOUNCEMENT:
MR. ROLFE: This is a combination of the program of the Lucky
Strike Dance Orchestra. Here's a musical conception
of troubled sleep, caused by Welsh Rarebit - The
Nightmare.
10.(THE NIGHTMARE - ORCHESTRA)
MR. ROLFE: Dance, now, to the strains of The Twelve O'Clock Waltz
by the Lucky Strike Dance Orchestra.
11.(THE TWELVE O'CLOCK WALTZ - ORCHESTRA)
MR. ROLFE: An optimistic little melody, Old Man Sunshine, is
your next invitation to the dance, by the Lucky
Strike Dance Orchestra.
12.(OLD MAN SUNSHINE - ORCHESTRA)
MR. ROLFE: Next "Then Came the Dawn" and "Hallelujah" played by
the Lucky Strike Dance Orchestra.
13.(THEN CAME THE DAWN - ORCHESTRA)
14.(HALLELUJAH - ORCHESTRA)
[5]
MR. ROLFE: The Lucky Strike Dance Orchestra sets a sizzling pace
with Tiger Rag!
14.(TIGER RAG - ORCHESTRA)
CLOSING ANNOUNCEMENT:
Theme tune - One chorus of This Is My Lucky Day with vocal
refrain, immediately followed by announcer:
ANNOUNCER:
This closes the program of one hour's dance music presented
for your pleasure by the manufacturers of Lucky Strike
Cigarettes. The tunes that made Broadway, Broadway. Thank You.
AGENCY/BM
9/21/28