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Europe plugs into iPods, other MP3s: About 60% of cars will be able to play digital music by '07.(News)

…Compared with today, BMW's and Smart's first systems were primitive.

The BMW system had a number of limitations. The driver would have to touch the iPod to change songs or playlists.

Mercedes-Benz was the first to offer a truly integrated solution - meaning that it was possible to scroll through play lists by using buttons on the stereo or steering wheel.

Mercedes launched its system in March 2005.

Pros and cons

The iPod link is filtering steadily into volume brands. Ford of Europe offers an MP3 and iPod connection as standard on all Mondeo, S-Max and Galaxy models, and on Focus ST and Fiesta Freedom versions. These together account for 25 percent of Ford sales in Europe.

The iPod connection is an option on all other Ford models, but the customer take-up rate has been limited, admits spokesperson Fiona Pargeter.

"Last year it was 3 percent and this year it is 8 percent, which is still quite low, but it is expected to rise," Pargeter said.

Last week, Mazda Motor Europe announced its plans for iPod compatibility. With the exception of the RX-8, all Mazdas sold in Europe will offer optional iPod adaptors starting at the end…

…to download tracks on to your mobile phone.

"You'll start getting MP3 players built into cars and you could start to see the demise of the pre-recorded CD altogether. Artists needn't worry, because people will still have to pay for the music."

Stuart Rowe, e-commerce director for HMV Europe, thinks MP3 does not herald the end of the traditional record shop, but he adds: "A growing number of customers are ready for digital music.

"We have always operated alongside people taping music illegally and we don't perceive the free websites as a threat.

"People may download albums, but they have a very human need to own the original. When a film is shown on television, we often get people trying to buy it on video or DVD.

"Our aim is to give people the widest possible access to pre-recorded music in whichever format they most require it, whether this is through our website or via our stores.

"Our business is giving music to people in whatever way they want to buy it."

The key phrase being "buy it". If the record industry is to survive the impact of MP3, it must win the fight to control it and sell it. And…

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…HD programming," said Vitelli. "Best Buy offers the HD Advantage, an offer that gives customers a financial benefit for purchasing a television, an HD source and Magnolia Home Theater Installation Service together. We want to help ensure that our customers are getting the true HD experience they expect with their purchase."

Some Disagreements Remain

While men and women are agreeing more than ever about the importance of quality home theater, some disagreements still remain.

Nearly half of women (45%) say they are likely to disagree with their husband or significant other over the TV volume, while just more than a third (35%) of men say the same. Women are also more likely than men to say they would disagree about where to install the surround sound speakers (40% vs. 30%).

Survey Methodology

The Best Buy Omnitel Survey is a questionnaire conducted by phone from December 15-17, 2006. The total sample size is 1,004 with 697 a spouse/significant other. The margin of error is +/- three percent.

About Best Buy Co., Inc.

Best Buy Co., Inc. (NYSE:BBY) operates a global portfolio of brands with a commitment to growth and innovation. Our employees strive to provide customers around the world with superior experiences by responding to their unique needs and aspirations. We sell consumer electronics,…

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