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It is a well known fact that color influences mood and feeling in common experience, however, the field of color psychology is still not well understood. Research on the psychological aspects of color is difficult for the mere reason that human emotions are not very stable and the psychic make-up of human beings varies from person to person. Nevertheless, there are a number of general and universal reactions to color which seem to be noted in most persons. According to fundamental psychology, Freudians relate hues back to bodily function-blood, faces, and so on-while Jungians tend towards a more liberal interpretation of hues, believing that the individual's response to color is too complex to allow a simple (sexual, for example) mode of interpretation. The purposes of this research are to (1) know the relation between color and personality (2) review the general and broad knowledge of color psychology (3) examine the several problems with color psychology and some possible solutions (4) predict the prospects of color psychology. As a matter of fact, many contradictions and ambiguities arose during the studies. Especially, in research of psychological effects of color because some studies tend to be subjective in their point of view rather than more scientific. This is because emotional reactions are not easy to measure. However, there are some commonalties which can be found from the resources. In broad way hues in the red area of the color wheel are called “warm,” while those in the blue and green range are referred to as “cool.” These terms are relative rather than absolute. Faber Birren defines this commonalty of the colors of the spectrum by associating each with two moods. The warm colors are active and exciting such as a red and its neighboring hues. The cool colors which are passive and calming are blue, violet and green. Likewise, light colors are active, while deep colors are likely to be passive. Modern researchers in Japan put their finger on this point precisely. For example, Choku Akashi (1986) demonstrates a number of his research results which imply that red is often felt to be active and may be connected in some circumstances with aggressive. In contrast to the warm colors, the cool colors are inactive or passive (see figure-2.) Faber Birren said “the rather strong observation is to be made that division of the spectrum into warm and cool colors holds very evident and simple meaning with reference to human personality.” Indeed, though the conclusion may be largely empirical, warmth and coolness in color are dynamic qualities, warmth signifying contact with environment, coolness signifying withdrawal into oneself. In conclusion, emotionally the red is exciting the blue is subduing. Physically and physiologically, the same sort of complementation exists. Red colors tend to increase bodily tension, to stimulate the autonomic nervous system, but green and blue colors release tension and have a lesser physiological effect. It is to be granted, of course, that direct connections exist between the brain and the body and that reactions take place independently of thought or deliberation. (Birren '55)

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