TOPICS APPROPRIATE FOR SURVEY RESEARCH

 

>    Surveys are chiefly used in studies that have individual people as the units of analysis.

 

>    Survey research is probably the best method available to the social researcher who is interested in collecting original data for describing a population too large to observe directly.

 

>    Surveys are also excellent vehicles for measuring attitudes and orientations in a large population.

 

>    Sometimes, people use the pretense of survey research for quite different purposes.

·        telemarketing

·        monetary contribution

>    “Push poll”

 

>    Designing useful (and trustworthy) survey research begins with formulating good questions.

 

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