Prof. M J Xavier
Executive Development Programs
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Articles - Non Refereed Papers
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Customer
Relationship Management
Principles of Marketing
Executive Programs
Contact
Address:
Prof.
M J Xavier
Sr. Professor
Institute for Financial
Management and Research
24 - Kothari Raod
Nungambakkam
Chennai - 600 034
India
Phone: 91-44-28273801
Fax: 91-44-28279208
e-
1.
Strategic
Marketing in Public Sector Enterprises for Karnataka
State Bureau of Public Enterprises during July 29‑31, 1991.
2.
Marketing
Management for Marketing Managers of Fruits & Vegetables
Cooperatives along with Professor T.P. Gopalaswamy under the auspices of
National Cooperative Development Corporation during December 16‑20,
1991.
3.
Market
Research for Strategic Marketing during February
24‑ 26, 1992.
4.
Marketing
Management for Plantation Executives under the
auspices of Institute of Plantation Management of India‑Calcutta
during March 9‑11, 1992.
5.
Marketing
Management for Coir Board Show Room Managers during
29th June to 1st July, 1992.
6.
Twelve weeks General
Management programme for the Executive Trainees of Sandur Manganese
Iron Ore Company during August 24 to November 13, 1992, along with four
other faculty colleagues.
7.
One day programme on Dealer
Management and Service along with Prof. S. Raghunath to the Managers
of the Bangalore branch of ONIDA on March 3, 1993.
8.
Product‑Market
Planning along with
Prof. Ramesh Mehta for ITI Executives during July 22 ‑ 26, 1993. The
programme was held in Mahindra Deys Hotel, Athebelle.
9.
Marketing
of Financial Services for the Branch Managers of Bank of India during August 2
‑ 6, 1993.
10.
General Management
Programme along with
Prof. TP Gopalaswamy during August 23 to September 2, 1993.
11.
Product Management for
the Product Managers of Grindwell Norton during September 6 ‑ 8,
1993.
12.
Retail Sales Management and
Service
along with Prof. S. Raghunath on 11th and 12th October, 1993 for the sales
executives of ONIDA Bangalore branch.
13.
General Management
for the Senior Managers of Union Bank of India during December 13 ‑
17, 1993.
14.
Marketing Management
for the Managers of the Farm Inputs division of EID Parry during December
20‑22, 1993 at Madras.
15.
Service Quality
for the Technicians of the Bangalore Branch of Onida during June
10‑11, 1994 along with Prof. Raghunath.
16.
Selling Skills
for the marketing representatives of Shaw Wallace & Company on 14th
and 16th July 1994 at Hyderabad.
17.
General Management
for BEL Executives during June 21 to October 23, 1994 along with four
other faculty colleagues.
18.
Marketing of Banking Services
for the Branch Managers of Bank of India during October 10 ‑ 14,
1994.
19.
Marketing in a Competitive
Environment
along with Prof. M Jha during January 31 to February 4, 1994 and during
November 28 to December 2, 1994
20.
Services Marketing Excellence
for the Front‑line Employees of Corporation Bank during December 28
‑ 30, 1994.
21.
Action learning programme on Growth
Strategies for Small and Medium Enterprises along with Prof. S
Raghunath during April 8 ‑May 6, 1995.
22.
Management Excellence
for the Deputy General Managers of Bank of India during May 29‑31,
1995.
23.
General Management
for the Executives from RPG group companies during June 19‑30, 1995.
24.
Managing New Products
along with Prof. Ramesh Mehta during October 9 - 13, 1995.
25.
Programme on Doing Business
With India for the participants of the Executive M.B.A. programme of
the Copenhagen International
Management Institute, Copenhagen during
June 28 - July 1, 1996
26.
Internet and Electronic
Commerce
along with Prof. Ananadalingam and Prof.
Sadagopan during July 1-5, 1996
27.
Programme on Customer
Empowerment for the TISL Executives, along with Prof. PN Thirunarayana
during July 22 -26, 1996.
28.
Marketing and Sales Management
for the Senior Executives of K.G. Group of Mills in Coimbatore during
August 30 - September 1, 1996.
29.
Strategic Marketing
for the senior executives of the National Council for Cement and Building
Materials, Ballabgarh - 121 004, during April 21-23, 1997.
30.
Action Programme for Business
Growth,
during September 13 - 27, 1997 at Coimbatore, under the auspices of the
Karunya Management Development Centre.
31.
Action Programme for Business
Growth,
during November 22 -December 15, 1997 at Coimbatore, under the auspices of
the Karunya Management Development Centre.
32.
Strategies for Global
Marketing
on December 20, 1997 along with Dr. R Krishnan, Professor of Marketing
with California Polytechnic, U.S.A. at Coimbatore, under the auspices of
the Karunya Management Development Centre.
33.
Emerging Trends in Marketing for
the Executives of the Survey and Market Research Team (Pvt.) Ltd.,
Colombo, Srilanka in Galadari Hotel, Colombo during July 3-7, 1998.
34.
Marketing in the New
Millennium, Hotel
Windsor Manor, Bangalore during December 17-19, 1998. (along with Prof. S
Ramachander)
35.
Customization for Competitive
Advantage,
PostGraduate Institute of Management, Colombo on March 22, 1999.
36.
Marketing in the New
Millennium,
Post graduate Institute of Management, Colombo on March 30, 1999.
37.
Strategic Marketing,
for the Marketing Executives of TI Group during April 12-13, 1999.
38.
Marketing Insight – A
Relationship Paradigm for the Executives of Rane Engine Valves Pvt. Ltd. at
Chennai on May 19, 2000.
39.
Customer Relationship
Management
for TI Group during July 3-5, 2000 at Hotel The Connaught, New Delhi.
40.
Marketing in the New
Millennium
– March Towards CRM, August 29, 2000, Post Graduate Institute of
Management, Sri Lanka.
41.
Customer Relationship
Management
at the Academy for Management Excellence, Chennai during September 14-16,
2000
42.
CRM for Murugappa Group,
July 14, 2001, Chennai.
43.
Customer Relationship
management: Issues and Applications, July
28 - August 4, 2001, Post graduate Institute of Management, Sri Lanka
44.
Strategic Marketing for Ashok
Leyland Executives, August 6-7, 2001, Chennai.
45.
Building Market Insight and
Customer Management Competencies (training
Programme for Ashok Leyland Executives), August 8-18, 2001, Chennai.
46.
CRM
Strategies for Senior Managers, September
7-8, 2001, Goa under the auspices of Goa Institute of Management.
47.
Customer
Relationship management for
the KEELLS Group Executives, September 13, 2001, Colombo, Sri Lanka.
48.
MMA - ACME
3 Months Certificate Course on CUSTOMER RELATIONSHIP
MANAGEMENT, October-December, 2001 (Three meetings of two hrs
each per week).
49.
Customer
Relationship Management,
February 5-6, 2002, Dhaka- Bangladesh
under the auspices of Vanik Bangladesh Corporate Solutions Pvt.
Ltd.
50.
Advanced
Analytical Techniques for MR Professionals, The
Oberoi Maidens Hotel, New Delhi during
August 29-31, 2002.
51.
Programme on e-
business for TI Group Companies on 4th
October 2002 at Chennai
52.
Programme on Data Mining, October
11-12, 2002, Hotel renuka, Colombo 3.
53.
Programme on e- business for TI Group Companies on 4th October
2002 at Chennai
54.
Customer
Insight through Data Mining,
November 18-20, 2002, IFMR Campus, Chennai
55.
Programme on Data Mining for Kerala Management association on November 15,
2002.
56.
Programme on `Managerial Challenges Ahead' for the Senior Executives of
Gulf Oil Corporation , Hyderabad on January 29, 03
57.
Programme on Analytical techniques and data
Mining at Karunya Institute of Technology during January
30-31, 2003.
58.
Programme on CRM for Project Managers of Infosys on 3rd February 2003 at
Chennai.
59.
Programme on CRM for Touchtel Executives during May 15-16, 2003 at Chennai.
60.
Programme on Strategy and Industry Analysis
for the Project Managers of Satyam Computers on May
22, 2003 at Hyderabad.
Marketing in the new Millennium
Strategic Marketing
Beyond Competition